Saturday, February 29, 2020

Airasia Xs Business Environment Tourism Essay

Airasia Xs Business Environment Tourism Essay X targeted the less disposable income travelers who overlooked by traditional airlines even by some low cost carriers. The low price of ticket and abundant of destination network provided travelers more opportunities to fly. Moreover, X explored the new technology to reduce transaction cost for travelers – the cell phone sales of ticket. As Asia’s economic grew, people from Asia have higher spending power and they will select air transportation to travel more frequent than before. X should cater to a broader passengers segment across different needs categories. Back to a short time after the inception of X, the Malaysia Transport Ministry even refused to release the air route from Kuala Lumpur to Sydney for X in order to protect Malaysia Airlines which is the national airline. Afterward, X prepared for IPO but did not want to be list on the KLSE. Due to worry about the Malaysia government could slow down some of X’s expansion and continue to refuse some routes a pplication. X put off the IPO till the end of 2011 and early of 2012. AirAsia X’s industry environment Although the entry barrier of airline industry is high such as huge capital requirement and governmental legal barriers, low cost long haul carriers are suffering strong competition. On one hand, most of low cost long haul carriers are launched by their parent company. For example, X is a sister company of AirAsia, Scoot Airline is a subsidiary of Singapore Airline. They can enter the industry because of the background of their parent company. On the other hand, the cost of aircraft, fuel and airport is the majority expense in airline company, the high bargain power of suppliers gave much pressure to them. Train and ship are the substitutes of airline, but they are hardly to take place of low cost long haul airline. Even though the price is more expensive than bus and ship, low cost long haul carriers provide variable, efficient and convenient transport service. Sometimes, l ow threat of substitutes indicates high competition in the industry. In Southeast Asia market, Jetstar from Australia and Scoot from Singapore are the main competitors of X. Jetstar is the earliest company to operated low cost model of them, it has much experience about low cost control. It has huge fleet and good quality service. Its fatal weakness is the highest ticket price provided among the three companies. Scoot is a new low cost long haul carrier in 2012. It has narrow route network and higher price than X. However, it has absolute cost advantages in route from Singapore to Australia currently. Compared to them, X has the lowest average ticket price and the largest passenger load. AirAsia X’s Strategy X successfully integrated low cost model in every organizational activities. It sharply griped the true needs of lower disposable income customers to attract new customer segments and created value to customers around low cost. Primary activities Activities Description In bound logistics Although X formally separated from AirAsia, they still jointly purchase important resources such as aircraft and fuel. It will strengthen their bargaining power towards suppliers. X reduced costly investment in terminal or non-airplane related infrastructure help to decrease the cost of flight for passengers. Meanwhile, X pays much attention to flight safety. It has a high standard aircraft maintenance team.

Thursday, February 13, 2020

Evidence Base Practice Proposal Research Example | Topics and Well Written Essays - 1250 words

Evidence Base Practice - Research Proposal Example Level of education had no major impact on the effect of the intervention neither in men (p=0.39) nor in women (p=0.32). Research concentrates on the general aspects of diagnosis, prevention and treatment. Concentrates on studies regarding communication techniques. Also includes studies that examine intermediate outcomes On the question whether aspirin regime and change of lifestyle would assist in the reduction of heart illnesses, findings found it possible. A change of lifestyle, for example reduced smoking and alcohol intake will definitely reduce the risk of heart diseases. Findings indicated that most women had knowledge of modifiable risk factors for cardiovascular disease. There were barriers to healthy diet among women one of which was concern of food wastage. The study recorded positive attitudes towards physical activity. Univariate modeling indicated that higher motivation scores were connected with greater individual risk factor knowledge/awareness and more concern about cardiovascular disease (CVD) (R2=0.43, 95% confidence interval [CI] 0.35-0.50 for both scores). Younger age, Asian ethnicity, and lower education levels were linked with reduced desire to adjust their cardiovascular risk factors ( p

Saturday, February 1, 2020

Persuasive memo Essay Example | Topics and Well Written Essays - 500 words

Persuasive memo - Essay Example While I respect your professional background, I believe that this is less of an identity and more of a description of a particular aspect of our business model. In reality I believe that Persuade Cafà © suffers precisely from this lack of corporate brand. The following suggestions work within this recognition to both improve business efficiency and establish a more thorough brand identity. While I understand you are opposed to the introduction of t-shirt sales, I believe that our business has simply gone about them wrong. Rather than implement them as a kitsch item with a one-time slogan, they could be constructed with a brand identity like Nike’s that is less about advertising the company and more about embodying its core values. This way the shirts would establish this emotional connection with the consumer and constitute a new mode of in-store revenue. Another point I took contention with was your downplaying of in-store dà ©cor. You indicated that dà ©cor was unnecessary as quick service was the primary goal. I believe even for fast transactions it is important to pay attention to the in-store dà ©cor as this send a message to the consumer about the stores’ values. The employee surveys indicated that training programs were clearly lacking. I believe it would be effective for the corporate offices to hire an instructional designer to establish an e ffective and efficient corporate training program that could ensure new employees are brought into the company in the proper way. Additionally, long-term career opportunities and advancement options could be established. Ultimately, I believe all the problems at Persuade Cafà © stem from a lack of a strong corporate identity. If the company then is going to come out of their Wall Street difficulties that must establish more a market niche. If the company’s intention is fast service, then we need to find a way to maximize the quality of the items in as fast a way as